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Posts tagged "New Court Decisions; Duty; Protect; Enhance; Brand; Canadian; Dunkin; franchisee; franchisor; contract;"

New Court Decisions - Duty to Protect & Enhance Brand?

On June 21, 2012, the Superior Court for the District of Montreal, Quebec, Canada entered a judgment for $16.4 Million against the Canadian Dunkin Donuts franchisor in favor of 21 former franchisees.  The court held, among other things in a new court decision, that the franchisor breached an express or implied contractual obligation to protect and enhance its brand. 

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